Asset Management
Transforming trucks into reliable income-generating assets managed by professionals, powered by technology, and backed by transparency.
2020
3+
Established
Major Cities
100M%
Transparency
The Problem
The traditional trucking ecosystem in Ghana is plagued with challenges that prevent truck owners from maximizing their investment returns.
Owners struggle with accountability, theft, and poor maintenance.
Trucks often generate inconsistent income due to lack of structured contracts.
Low Returns
Unreliable Drivers
Stress of Management
Owners must chase payments, handle breakdowns, and negotiate jobs.
Traditional Hiring Challenges
Limited Training and Education
Many local drivers lack formal education or professional training in logistics and transportation, which affects the efficiency and reliability of their services.
Operational Inefficiencies During Long Journeys
Drivers often make unscheduled stops during long-distance trips to refuel or top up trucks. These interruptions cause significant delays in delivery timelines and reduce overall service reliability.
Poor Communication and Lack of Oversight
There is no established company or regulatory body effectively monitoring drivers. As a result, communication is inconsistent, leading to coordination challenges and service gaps.
Excessive Charges Due to Intermediaries
The traditional system of hiring trucks involves committees and mediators who inflate costs. For example, renting a truck to Kumasi can range from 9,000 to 11,000 cedis. Beyond the driver's earning for the vehicle owner, drivers often add 2,000-3,000 cedis, while mediators add an additional 1,000 cedis or more. This pricing structure is unsustainable for the average Ghanaian and poses a major challenge for startups in the moving industry.
Lack of Punctuality and Scheduling Discipline
Drivers frequently fail to adhere to agreed timelines. Without organizational supervision or accountability structures, punctuality remains a persistent issue, undermining customer trust and satisfaction.
The Solution is Us
Since 2020, we have been deeply embedded in the traditional trucking ecosystem, operating on the ground to understand its challenges firsthand
Asset Management Model
Owners either bring their truck or buy new ones
By staying lean, we gained unique insights into the problems, their root causes, and key players; drivers, committees and truck stations across Accra, Kumasi and Takoradi.
GPS tracking + trip logs accessible to owners.
Trust and Transparency
We don't just see the issues; we have lived them. That experience positions us to lead the transformation of Ghana's logistics sector.
It is time for real change.
We are the solution for future truck owners, investors, and customers.
— Brandon Bonsu, Vice President
We manage operations, drivers, maintenance, and contracts.
Owners earn steady, transparent income without stress.
Clear payout schedules(monthly).
Insurance and maintenance fund built into the model.